Unique Selling Proposition – USP – How to Create

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Unique Selling Proposition - USP - How to CreateThe term Unique Selling Proposition was coined in the infamous, now out of print book called Reality in Advertising, written by the famed advertising guru Rosser Reeves (1910-1984). Ever heard M & M’s USP “melt in your mouth, not in your hand?” Yep, that’s his, and many others too.

Your Unique Selling Proposition is the very first thing that you need to create before you focus on any other marketing material.

Domino’s Pizza- “Hot, fresh pizza delivered in 30 minutes or less, guaranteed.” Again, nothing else needed. They have changed this over the years, due to some litigation about the drivers breaking speed laws, but this USP alone overhauled this company to one of the top pizza franchises in the world.

…Just think about it for a second, your USP is the single, most powerful statement that you will ever create for your business. It will decide the look, feel, and customer contact for your business. Once you have created and tested your Ultimate Unique Selling Proposition, you will keep it for years.

Instead of trying to design the perfect Unique Selling Proposition for your business on your own, you now have your own professional coach-in-a-box, borrowed from millions of dollars worth of successful USP-driven sales experience from the masters.

Ben Settle’s Copywriter’s Cheat Sheet, a huge copywriting tips guide from master copywriter Ben Settle- This 325 page guide will give you a ton of priceless copywriting advice that is pertinent to almost every business. Ben doesn’t even have this on his site any more. This is an excellent addition to your marketing library- $59 value

EVEN MORE SOFTWARE!- 7 Step Ultimate Marketing Plan software- This software was created by me. You will get it nowhere else. You can quickly create a one-page, basic marketing plan for your business in minutes by just answering 7 simple questions- $29 value

I want to give you a free gift as a thank you just for stopping by my site. Before we go any further together, just type in your first name and email address below. I want to help you get RICH.

I will send you the Underdog Millionaire Wealth Pack including a Free e-book about customer generation, 4 other free books, and a periodic tip sheet that will show tons of different ways that you can boost your small business right now.

You will also be signed up for occasional insider tips, tricks, and secrets, that will assist you in all sorts of ways to get more customers to your business… and have them stay for good, as well as many other money magnets to put more cash in your pockets.

You can opt out at any time, no questions asked, and you get to keep the Underdog Millionaire Wealth Pack as my thanks to you!

Once you have placed the order, you will have INSTANT ACCESS to the download page, where you can begin creating your USP

P.P.S. You get my help every step of the way. If you ever have a question about the product, I will answer it as fast as I can.

Just click the order button to start generating a ton of customers for your business. You get instant access, even if it’s 4 AM and you’re at your mother-in-law’s house sitting in your underwear! Read more…

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