Introduction by ebook's author:
“Ultimate Guide to Your Profitable Jewelry Booth” details everything I’ve learned for squeezing the maximum profits out of your jewelry booth.
I’ve gathered my years of jewelry show experiences, tips, observations, mistakes, and successes into this book.
This is THE reference book for every jewelry designer who has ever set up, or is considering setting up, a booth at a retail event. Rena covers everything: show prep, display, jurying, pricing, marketing, and so much more. I’ve been doing shows for several years, and found several tips in this book that will make my shows even easier. It’s like having a great business partner by your side!
Rena has included everything you need to know about selling jewelry at fairs and markets in this book. If you follow even just a few of her tips and suggestions you will be more successful!
During the first few years of my jewelry business, I worked hard to sell my jewelry at shows – but I didn’t make very much money at it.
It was frustrating to put so much effort into getting ready for a show, and spend an entire day in my booth – and then come home with only a small profit after expenses.
But I didn’t give up. I persevered, trying new things, observing successful artists, and applying the lessons I learned from each show.
Through trial and error I gradually developed a more professional – and far more successful – approach to selling my handcrafted jewelry at shows.
As I began to use and refine my new winning approach, I experienced a big increase in my booth traffic, jewelry sales, and the money I earned at each show.
In a juried show of 40 artists, my jewelry booth was unfortunately located on the second floor of the venue, instead of on the main floor where most of the action was (including several other jewelry artists). But despite my less-than-prime booth location, my sales accounted for 1/8 of the total sales for the entire show. In other words, out of the dollar figure representing what all 40 artists together sold during the show, my sales alone were 1/8 of that total – from my booth that was off the beaten path! (There was one central transaction station for the show, and afterward the organizers provided the total sales figure.)
I didn’t share this to boast, but to give you a concrete example of the results I’m getting with the tips and techniques I detail for you in my book.
Much of the information in this book has never been published anywhere else before. And I’ve held no secrets back – “Ultimate Guide to Your Profitable Jewelry Booth” is your complete, 176-page, step-by-step success guide to selling your jewelry at shows, fairs, and festivals.
You don’t have to re-invent the wheel and go through the same learning curve I did to figure out what really works. I’ve already done it for you.
This book is amazing! Rena is a seasoned jewelry artist with years of real world business experience, and she shares it all in The Ultimate Guide to your Profitable Jewelry Booth. As an experienced jewelry designer myself, I was amazed… Read more…
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