Introduction by ebook's author:
As you read on, you’ll learn more about how you can have a very successful and profitable trade show!
The first thing to note is that costs are climbing and competition increasing, so it’s very important to squeeze as much juice from your trade show participation as possible ! In any trade show there are winners and there are losers.
Your trade show marketing challenge is finding innovative ways to distinguish your business from your competition.
You know that standing out in the crowd – and attracting the right customers – has never been tougher than in today’s hyper-competitive exhibiting market.
A tradeshow marketing plan has critical elements such as having meaningful and measurable objectives; how to target your particular market; what you need to budget for; your planning timeline; how to select space and what kind of exhibit you should have are all imperative if you are to have a successful show.
After all, I’m sure you don’t want to miscalculate your potential trade show audience or design a booth that’s not open and inviting.
Of course, having ineffective graphics that do not get your messages across; failing to measure your results and failing to follow-up leads, are just a few of a host of other exhibit killers!
“I’m here to help you with your trade show marketing so that you don’t make common mistakes that are constantly being made by trade show exhibitors.”
The Trade Show Edge quickly uncovers the mistakes now being made by many trade show exhibitors. You’ll discover what needs to be done to give you a huge advantage over your competition, making it easier to attract new clients, thereby having additional sales and extra profits.
In fact, it’s a waste of time and money participating if you make either or both of these two errors. The Trade Show Edge explains why pre trade show marketing is critical in alerting potential customers to your presence, your purpose and your business and why the effectiveness of your booth staff can make or break your success at a trade show.
In our current economy and its increased costs, how can exhibitors guarantee that their tradeshow investment will pay off?
With enormous amounts of money and time being invested in setting up a trade show booth, not to mention the cost of sending employees to the event, you need to discover how essential it is to increase your results by avoiding common trade show mistakes!
From the booth planning stages, to exhibitor etiquette, to pre-show, at-show and post-show follow- up, The Trade Show Edge will show you how to make your trade show exhibit successful and avoid making these trade show marketing pitfalls.
“The Trade Show Edge” gives you instant access to vital information which will enable your trade show marketing program to gain effectiveness and impact!
No matter how large or small your program is, you will find solutions to your trade show challenges.
“Your willingness to work with us and help Arizona companies we represented prior to the actual trade show was what really spurred our participation and eventually was what made Repcom successful.”
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