Introduction by ebook's author:
You’re the owner of a finance company, and you understand how the media operates, and developed strong relationships with the media.
As a result you’re able to gain plenty of free positive publicity through the media.
On the day that interest rates go up, you’re interviewed on camera, and offer a number of strategies for those who are finding it tough financially.
Your television interview is seen by hundreds of thousands of viewers.
It results in free positive publicity for your business and increases your personal credibility.
If you perform well, you’ll be on constant media call.
Identify story ideas from within your business – Promote those story ideas to the media – Know the difference between Television, Radio and Print interviews – Gain an insight into how a media newsroom operates – Understand how a reporter thinks – Be aware of how that knowledge can help you – Learn key interview techniques – Understand how to prepare for an interview – Understand why “Off the record” can be dangerous – Lean to fight and control nerves during your interviews – Understand what turns the media on – Be aware of what the media dislike s – Stay on-side with the media – Understand what to do when the media contacts you – Understand how to build relationships with the media – Appreciate why this process is important
Contact Mark Aiston to enquire about the following: Online video courses, Media Training, Presentation Skills, Crisis Management, Master of Ceremonies. Postal Address PO Box 570 Glenside Adelaide South Australia 5056. Mobile number 0418 827 801
Was most impressed with the training session this morning with Mark and Ron. They were exceptional and I gained a lot of insights about how to promote my business and answer questions effectively. Michelle Stanton – CEO Zonehigh
I thought the session was fantastic – one of the best information workshops I have been to in a long time. It was extremely informative and highly relevant with information that could be applied immediately. Henri Nguyen – Business Development Manager Statewide Superannuation Read more…
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