Introduction by ebook's author:
However, one of the world’s most successful direct marketers told me just one of the ideas I’m going to give you was worth at least half a million dollars to him. E-mail me and I’ll tell you who he is, which idea and why.
But every one of these ‘ploys’ – tricks, gimmicks, ideas, principles, what have you – is proven. It has worked for somebody, often many people. Some may seem deceptively simple. Some may seem ….
…. relevant to you, some not. Some may call for a more sophisticated set up than you have. You probably already know a few – but it’s so easy to forget these things, isn’t it? I often do.
And to be honest, one or two may seem so obvious, they’re ridiculous. But never forget: the obvious is always overlooked.
Time after time following a talk people come up and say to me “I knew a lot of that, but I’ve not been doing it”. Well, this will remind you to do those “obvious” – but neglected – things, and tell you about a few you never heard of.
Whether you work for yourself, an agency or a firm in any kind of marketing – advertising, direct marketing or online – you should find one or more suggestions here that will help you succeed.
In fact, my aim in compiling this little booklet is to repay your tiny investment at least tenfold, maybe a hundred-fold, maybe a thousand-fold.
To get the most out of these ideas, read them one at a time and see whether, as they stand or with adaptation, they may not apply to your business, or one of your clients’.
Just use a little imagination. I’ll be most surprised if you don’t find something that sets you off in the right direction.
Every business is unique. So what may have worked for a company similar to yours will not necessarily work for you. But unless you try, you’ll never know, will you?
What is the lie I mentioned? There are far more than 30 ideas here. I have identified more than 80. One – number 16 – gives you over 20 things to think about.
Try a few and you won’t have to worry about any recession. And if by the end you’re wondering where to start, I have five suggestions for you.
Just to repeat, if you put these ideas to the test, and your profits don’t increase by 100 times what you paid, I’ll give you your money back – gladly, but a little puzzled. Read more…
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