Introduction by ebook's author:
The Give to Get Marketing Solution is the best marketing course I have ever bought. How I wish I had found you before I wasted so much money on so called expert marketing courses that really don’t teach you much. ‘Your course is easy to read and right to the point. I especially like all the examples of the Right way and Wrong way to market. You can certainly tell that your heart went into writing this course without holding anything back. It shows you really want to help people succeed. Thanks again!’ Laura Kerns Coast Club Travel
You’ll work smarter, not harder, and you’ll be amazed at your results Effective marketing is all about helping people get what they want. When you do that, people respond. When you don’t, they ignore you. Most small business owners are so heavily focused on what they want, instead of what their customers want, that they miss most of the tremendous opportunities to increase their sales. You’ll learn how to easily attract your very ‘best’ prospects to your business It won’t do you any good if you attract a lot of traffic to your business, if they are not real prospects for what you are selling. Happens all the time. Business owners get confused into believing that all eyes are equal and end up investing in reaching thousands of the ‘wrong’ people. Lots of traffic — but no sales. The Give to Get Marketing Solution will show you how to ensure that you attract the right people. People who are searching for your solution. You’ll attract your very best prospects — and those prospects will most likely ignore your competitors’ marketing, while responding to yours. You’ll discover how to eliminate your prospects’ natural resistance People are naturally skeptical and resistant to change, but as a business owner you make the problem even worse when you ignore the needs of your prospects and customers. You make them even more resistant — it’s like pouring gasoline on a fire. That’s just the opposite of what you want. The marketing strategy and the simple techniques we share in our Give to Get Marketing Solution are all designed to not only overcome your potential customers’ skepticism and resistance, but they will actually attract them to your business like a magnet. Now that may sound like hype, but I assure you it isn’t. The power of effective marketing is astounding. People are desperately seeking out business owners who will give them what they want — who will treat them the way they want to be treated. Once you start doing that, it’s easy to attract potential customers to your business. Most marketing pieces — ads, flyers, brochures, letters, etc. — are ignored by prospects and customers. Why? Because they don’t hit their hot buttons — they don’t offer them what they are looking for. Once you understand what people are looking for, it becomes easy to turn your marketing efforts into marketing magnets that your prospects and customers will find hard to resist. You’ll discover exactly how to do that in our Give to Get Marketing Solution. Did you know that the common tag line ‘Call for more information,’ is ignored by most prospects. It’s ignored because of fear. Prospects are afraid that they will be… Read more…
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