Introduction by ebook's author:
Sandra Beckwith is a recovering publicist with more than 25 years of award-winning publicity experience. She uses workshops, one-on-one coaching and her information-packed books on publicity to help individuals and organizations learn how to generate their own publicity. She teaches the popular e-course for authors, “Book Publicity 101: How to Build Book Buzz,” leads a workshop on “How to Become an Expert,” and offers a half-day in-person workshop on “How to Write Press Releases that Sizzle” for corporate media relations staffs.
Sandra has received a coveted national Silver Anvil award from the Public Relations Society of America (PRSA) for her shoestring publicity program promoting a subscription newsletter she created and has judged several Silver Anvil and Bronze Anvil competitions.
In addition, Sandra has received a national award for creating, managing and publicizing the best public relations program in the beverage alcohol industry; is the youngest and first female recipient of the lifetime achievement award from PRSA’s Rochester, N.Y., chapter; and has received five regional PRSA awards for publicity success.
She is the author of two publicity books – Streetwise Complete Publicity Plans: How to Create Publicity That Will Spark Media Exposure and Excitement, a how-to guide for small business owners such as freelance writers, and Publicity for Nonprofits: Generating Media Exposure That Leads to Awareness, Growth, and Contributions, a step-by-step manual for nonprofit organizations. She is also the author of WHY CAN’T A MAN BE MORE LIKE A WOMAN?
While promoting her books, she has appeared on many national TV talk shows and radio programs coast-to-coast and been interviewed countless times for magazine and newspaper articles.
Self-employed since 1985, Sandra’s professional experience includes positions at Burson-Marsteller/Chicago, one of the world’s largest public relations firms. She was a product publicity manager at the former Heublein Inc. in Hartford, Conn., a beverage alcohol distiller/marketer. She has a degree in journalism and public relations from Utica College of Syracuse University.
A full-time freelance writer, Sandra is a member of the American Society of Journalists and Authors, the American Society of Business Publication Editors, and the Public Relations Society of America.
You know the importance of selling books. It goes beyond cashing royalty checks — the advance on your next book often depends on how many copies your last book sold. And if you’re self-published, sales mean money in the bank — immediately.
But you can’t sell books unless people know about them, and that’s the problem. And it’s your problem, not the publisher’s. A publisher makes your book available for purchase, but it’s up to you to make certain people know it’s there to buy.
If book promotion isn’t in your skill set, you have to pay thousands of dollars to a publicist who might or might not be good, right?
You don’t have to spend thousands of your hard-earned dollars on a publicist to generate the buzz that leads to book sales. You can do it yourself and you can it do it very well.
It doesn’t matter what you do or don’t know about book promotion right this very minute. I’ve got the combination to the lock on secrets of top publicists and I’m going… Read more…
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