Introduction by ebook's author:
… he was Webmaster for FedEx.com for three years, from 1995 until 1998 (working alongside with pioneers of Internet marketing) …
… he was among the first to use pay-per-click (PPC) advertising in 1999, when he ran ads on Goto.com (later Overture, later Yahoo Search Marketing) …
… and Kevin has been interviewed on marketing-related topics by ABC-TV (photo below), NBC-TV, CBS Radio, The Wall Street Journal, The New York Times, Fortune magazine, Entrepreneur magazine, and many other media outlets.
“Kevin’s simple techniques have helped me gain thousands of dollars in additional sales automatically. Example: he showed me how to use email in a way that produced more than $4,000 in new revenue by creating a system in 1-2 hours that runs forever.” — Dan Janal, Founder, PRLeads.com, Excelsior, Minnesota
“Within 24 hours … I put the principles into practice by making some calls to existing clients for my company. One call netted a sale for $193,000 … not a bad way to start the day. This stuff works!” — David Bullock, Fanuc Robotics, Murfreesboro, Tennessee
“I am so grateful you came into our lives. You wrote our ’20-year anniversary’ sales letter of appreciation — this resulted in 50+ service calls. Nothing could be finer!!! You helped us develop a sales script. Priceless! You constantly call us or email information that may help out. You are a pit bull advocate for your clients and don’t ignore us once the check is cashed!” — Kathleen Brogan, Co-Owner/Manager, All Mechanical Services, Richfield, Minnesota
“[Kevin's] first project was an ad for my Valentine’s day promotion, which was a huge success. I had over $1,000 in sales and a 46-54% open rate on my email blast. He goes above and beyond your expectations and his service is superior, and it shows in my results. I highly recommend Kevin for your marketing needs.” — Wendy McKinnis, Down Home Massage, Minneapolis, Minnesota
“Excellent, energizing and refreshing. I love that these are all ideas we can begin using immediately. I plan to implement many of these ideas into our bank!” — Amanda Spear, Marketing Officer, The First National Bank of Henning
“Kevin knows how to market and generate profits! As a successful business owner myself for more than 10 years, I thought I knew everything I needed to know about profitable growth. But every time I listen to Kevin, I come away with at least one new strategy or tactic that puts money in my bank account — more often than not, a lot of money. If you’re looking to increase your revenues and profits, I strongly recommend listening to Kevin.” — Steven Rothberg, President and Founder, CollegeRecruiter.com
Because, when you sell a service, you’re not selling widgets or gadgets — you’re selling something invisible …
Plus, when you sell a service, you’re selling something incredibly precious and irreplaceable — your time …
… so you have to work smarter to market your business and still have time left over to deliver to clients every week.
You don’t have time to go to networking events … and you can’t afford advertising that doesn’t work.
At this point, you may be thinking: “That’s all true, but how can… Read more…
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