The IMA Music Business Academy

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The IMA Music Business AcademyStruggling to make any sort of money from your music? Can’t get people to listen to your songs, even when you give them out for free? Want a fast track method to navigate this brutal music industry?

The truth is, many of us get into this industry for the love of music. We make it because we enjoy it, and we want other people to enjoy our songs as well.

For many however, it eventually comes to the point when you want to start making money from your music. You still love it as much as ever, but why not aim higher and get paid for your art?

The only problem with this, is many musicians don’t know how to go about doing this. Yes we’ve been told we need to get our music into shops, but how do you actually go about doing that? And once it’s in there, how do we get people to buy it? These and many other questions plague musicians worldwide, and stop them from getting their music out there as much as it should be.

In order to be successful in the music industry, there are certain things you need to do. Most of these things aren’t particularly difficult, but without knowing that they need to be done or how to do them correctly, most of the time they are simply overlooked. This is costing many people a lot of time and money, neither of which you’d want to be giving away I’m sure.

The music industry has changed. You can no longer simply have a musical talent, send a demo into a record label, and expect them to propel you to fame and fortune. Record labels now want proof that you can sell units and draw in crowds, and they expect you to do those things by yourself.

If you’ve been doing music for any amount of time, you’ll already know that this is easier said then done. With the internet connecting people to each other and your music (For free may I add), it’s getting harder and harder for people to make sales of their songs. In fact, with so much competition online, many even find it hard to get people to listen to their free music samples!

As for drawing in crowds, it’s not as easy as telling your friends on Facebook about a gig you’re doing and them turning up. Yes they may click ‘attending’ as it’s quick and easy to do, but the majority of those people probably won’t turn up.

While talented, many musicians aren’t sure how to go about selling units or drawing in crowds. You can’t simply put a ‘buy now’ button on your website and expect to become rich over night, there’s a lot more conditions that need to be met before people are ready to connect with you and part with their money.

Added to the fact that there are a lot of ‘gurus’ giving out bad information in terms of progressing your music career (“Add people on Facebook / Twitter all day and you will gain fans!”, “Give away tons of music for free and you will create a name for yourself” etc) it really isn’t easy to know how you can go about getting yourself on the right track. Read more…

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