Introduction by ebook's author:
You’re by no means alone in your frustration at not getting the same kind of bright, exciting images you see in magazines or on the walls of galleries, or in newspapers or displays in shops.
OK, you don’t really expect to get images as good as those produced by highly-paid professional photographers with heavy duty equipment, but you think you should be able to get better results than you have been getting.
“You need a better camera” (usually suggested by photoshop salesmen or someone with a more expensive camera than yours)
“You need to take a photography course at college” (OK if you’re young and with three years to spare, but actually relatively few successful professionals ever took this route)
“There are some amazing trade secrets that are jealously guarded by professional photographers which if you only knew would instantly transform you into an expert ” (I only wish!)
An expensive Canon DIIIS or a Nikon D3 may improve your personal image but not necessarily your photos Of course, a more sophisticated camera does offer you greater flexibility and control, but the reason pro cameras cost so much is that they’re designed to be tougher (they have to stand up to working day-in day-out with absolute reliability, taking many thousands of exposures in often rough conditions) and to produce images of a greater size and quality than 99.9% of amateur photographers would ever need. The truth is (although many pros wouldn’t like to admit it) that for the vast majority of purposes professional photographs are used for today, a so-called “amateur” camera, even a compact, could produce a perfectly useable image (the main drawback would be its inability to use professional flash lighting).
A Photography degree looks good on your business card, but do you have the time? As far as the college photographic course is concerned, many offer great value and produce excellent photographers, but let’s face it, we’re not talking about that kind of commitment of time and money here. What’s more, many of the most famous and respected photographers never took any kind of academic course, but rather learnt by experience or by being apprenticed to a more experienced professional.
The Photographic Da Vinci Code does not exist And lastly, although I would dearly like to pretend that I was a member of a secretive professional brother(and sister)hood possessing magical inside information that could turn anyone, Harry Potter-like, from an inept snapper into an expert pro photographer, I have to admit that after a couple of decades or more as a pro shooter I haven’t come across any such Da Vinci Code-like revelations (although there are plenty of freely available tips, hints and advice everywhere).
Although I’ve been a working professional photographer for many years, I believe in keeping things simple. Many so-called “experts” place far too much emphasis on unnecessary technical details, building artificial barriers to discourage less knowledgeable photographers from getting the photos they’re capable of producing.
For most people, modern cameras have been a godsend in freeing them from complicated exposure calculations, lighting with flash, even focussing. But mere technical knowledge and skill in manipulating your camera’s controls has… Read more…
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