Introduction by ebook's author:
What would life be like for you if YOU could do anything you would like? What if you had more time to spend with your family, and be available when they needed you most? What if you could make enough money to support you and your family, and have the extras in life you’ve been dreaming of (like that new car, and the two week vacation)? What if you could work on a schedule that is convenient for you? What if this dream could become your reality in just a few short months?
The truth is over 75 percent of people contemplate starting their own business at some point in their life. And of those 75 percent, one in three will actually take the steps necessary to start their own business.
You see, it takes a special personality to decide to go into business for him or herself. You have to realize that it takes more than a love of what you do. It also takes commitment because a business doesn’t grow by itself. It takes work.
The cold hard facts are most business owners will go out of business in a short period of time. Over 66 percent of business startups fold after only four years.
But there is a way to give you an edge over other business owners. It’s a “secret” that every successful business owner has followed over the course of his or her own entrepreneurial life. And I’m going to share that secret with you … in just a minute.
First, let me introduce myself. My name is Lori Osterberg, and I’ve been a successful entrepreneur for almost 20 years now. But I didn’t start out that way. In fact, I would say I was taught to be anything but an entrepreneur.
I came from a traditional family: two kids, dad worked 9 to 5, mom stayed home. I was pushed to go to college and get a good job; one that would take care of me throughout my life.
After watching my dad struggle to keep his job the last few years before retirement, I discovered having a “job” wasn’t the risk-free thing to do. So together with my husband, Andrew, we started our first photography studio.
And what an amazing business it turned out to be. We did astonishing things with that business. We would double – even triple our sales year after year. We were recognized with some of the finest awards in local, national and international competitions. We discovered the power of the Internet in the 90′s, and became one of the premier photography studios online (which means we flew anywhere our clients wanted us to be).
As we became more recognized, we started having other photographers ask us, “How’d you do that”?
We learned something early on that helped us grow our business tremendously. Instead of struggling along the path, trying to learn everything by doing it, we discovered that you could get there a lot quicker by following in someone else’s footsteps.
And most of those leaders are more than willing to share their expertise. They not only love to share, but they almost consider it a necessity. Once you learn valuable information, why not share it with others just starting out to help them along too.
So once we had achieved our own personal… Read more…
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