Introduction by ebook's author:
At the very guts of taking better photos is mastery of the tools at your disposal. Mastery that takes you beyond which buttons to push and what settings to use; we focus on teaching the principles behind the techniques so you can apply them in your own work with whatever equipment you own.
An education in principles gets us part of the way there, then there are specific tips, tricks and techniques to smooth your work flow and improve your results immediately.
Building on the principles and the practical techniques we then go outside your sphere and share advice on building a network of models, hair stylists, wardrobe stylists, makeup artists, location scouts and many of the other tools you’ll need to take your work to the next level and compete on any level you desire.
As we strive to develop a firm foundation in principles you must invest as much time as possible in shooting, this is the only way to make your tools and equipment become second nature allowing your mind to be freed for the mental energy required to find your inspiration, your unique voice.
As a photographer light is your language and the camera is your pen. Once you learn your pen the journey has only just begun. Your unique voice is speaking, even if you don’t hear it yet. Your journey into achieving your potential as a photographer will be guided by authentic inspiration. The world is full of imitators, the notion that it has all been done before is sometimes bandied about as an excuse not to seek for a higher inspiration, but that is lazy.
It has not all been done before. Art is always reinventing itself, exploring new pathways to universal truths but truly inspired paths are as unique as they are similar and if you take your job as a photographer seriously you will toil at feeding your own inspiration. You’ll know you’ve started to hit your stride when it becomes a passion, a passion that is fully capable of consuming you for years, decades or even a lifetime. If you are successful your work will outlast even you.
That is the goal. Creations that will outlive us in their influence. We will take a specific approach to opening up your own conduit to your inspired voice, we will share exercises and techniques to reinvigorate the right hemisphere of your brain, the part responsible for creative endeavors. It is this balance between technique and inspiration that is a requirement for you to be noticed. To gain an audience. An audience that will feed your inspiration as you feed the audience.
My name is Jake Garn, I am a photographer and founder of the website Shoot for Love. Over the last decade or so photography has been my favorite past time, and recently I’ve loved sharing my passion with others and my blog has attracted tens of thousands of viewers with educational posts of all sorts, from lighting diagrams to discussions on photography ‘rules’, video tutorials and more. Putting those together took a large investment of time and money so I simply wasn’t able to do as much as I wanted.
Then in early 2011 I had an idea. One night on a whim I announced that I’d be offering a class… Read more…
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